COURSE OVERVIEW
Commercial fashion photography is the elevated level of product photography with the inclusion of another variable in your equation: Models! Inclusion of models in your product photography adds a depth and dimension to your photos.
In this commercial fashion photography course, we will learn how to deliver product photography with models for brands. You will learn how to breakdown client requirements to plan and execute your shoots. Learn the camera technical, lighting techniques, post-production and working with a team of professionals during your shoot.
Our sessions consist of practical demos with professional models, makeup artist, hair stylist, fashion stylist and mentored by a 10+yrs experienced veteran in the industry. You’ll learn different forms of commercial fashion photography: E-commerce, Lifestyle and Campaign shoots which covers the main aspects of a fashion brand.
You’ll also learn:
- Creative direction required for each form of photography
- To shoot photos with precision and consistency
- Under-the-hood working of a team to shoot with a brand guideline
- Model understanding: Choice of model, makeup, hair styling, clothing & accessories, fittings, posing guidance
- Lighting techniques to elevate the look of garments in photos
Duration: 2 months
Classes: 2 days/week – Weekend Classes [4-5 hours per class]
Age group: 16 & above
Ideal for:
- Photographers aiming to learn shooting with models commercially for brands
- Product photographers, hobbyist and enthusiasts wanting to understand lighting, styling, and post-production for fashion brand products
- Freshers who want to learn the in-and-out of commercial fashion photography
COURSE MODULES
COURSE MODULES
Module 1: The equation of photography
Course Introduction & Agenda
- Describing the structure of the course
- Introduction to commercial photography
- The scope of commercial photography
The equation of photography
Photography is ART + Science. MangoBox Academy (MBS) has developed a full-proof method of studying photography like never before.
Camera & Lens
- Discuss the important elements of camera and lenses required for commercial photography.
- Important topics like: Exposure triangle, white balance, focal length, aperture, sensor knowledge, focusing techniques, metering, reading histogram, drive mode and more will be covered.
Subject
Subject vis-à-vis product or a model is a topic on it’s own. We’ll learn the important aspect of understanding your subject.
Composition (the heart of your photos)
We’ll learn about framing (composing your shot), perspective theory, surrounding implication and/or manipulation.
Lighting (the sould of your photos)
- Utilization of various types of lights – Natural, artificial: continous or flash light
- We’ll explore the various types of light modifiers and their pros and cons, strength and weaknesses
- Learn which light to use when and how
- How to mix various types of lights
Post-production
- Although throughout our course we will learn to get the photos made in your camera. Atleast 80-90% achieved in your camera. We will teach you post-production work to acheive perfection
- Show you industry pro techniques to give the final perfect touch to your images
Module 2: Case studies
Before we actually start doing live practical demos, we need to learn to see the world through the camera lens.
We’ll explore various real-life examples of eye-catching images and break them down.
Developing Observational Skills
A good commercial photographer should develop a keen knowledge on “reading” an image.
Image dissection
We shall explore real example from pinterest, e-commerce websites and other image sources and break a shot down step-by-step in order to understanding how the image was made.
Terminology & Understanding various level of photography
Some photos may take few minutes to shoot and some may take hours. It is very important to understand different types of photography: E-commerce photography, Lifestyle photography, Creative photography, Advertising photography.
We’ll learn what goes in each level of photography types.
How to start as a fashion photographer
Just like becoming a cook or a musician. You must have some tools to start into the field of commercial photography. We will learn about investment, gears, skills that are to be acquired from the beginner to advanced stage.
- Camera & Lens investment
- Studio setup & Lighting investment
- Personal skills
- Software skills – Live shooting, photoshop, lightroom, bridge
Mastery in understanding product (Classification & Difficulty analysis)
- Casual wear
- Ethnic/Fusion wear
- Designer wear
- Saree
- Formal wear
- Street wear
- Kids wear
- Sport & Activewear
- Inner wear
- Bags
- Cosmetic
- Jewellery
- Accessories
- Bags
- Footwear
Model knowledge
- How to find and choose models
- Working with agencies
- Working with freelancers
- Model pricing
- Criteria to choose a model for a project
Module 3: E-commerce photography - Live Brand Shoot - Level 1 - Casual | Western | Activewear | Accessories
All practical live-demo will be conducted with professional Makeup Artists, Model(s) and Stylist
- We will produce actual images that brands produce to market their products.
- Shooting different kind of products for catalogue shoot in a plain or white background is highly challenging
- We will take real clothing products from real brands and show students how brand shoots are done for different type of products
- All practical live-demo will be conducted
- We will explore different way of lighting setup during our practical live demos
Understanding Subject, Make-up, Hairstyle and Styling
- Live preparation of model for a shoot
- Make-up & hairstyle guidelines
- Styling guidelines
Planning for a fashion shoot + Reference discussion
- We will learn the importance of planning over shooting
- How to plan for a shoot
- Before we start live practical session we will discuss some references
Live model e-commerce shoot – With various clothing & poses
- What kind of lighting setup is required for e-commerce photography
- Things to keep in mind during a model shoot (the do’s and dont’s)
- We will reproduce shots from real references with our model
- How to direct models for posing
- Explore different effects of lighting
- Explore different poses and how to guide a model for your shots
- Explore how changes in your subject results in changes the output
Module 4: E-commerce photography - Live Brand Shoot - Level 2 - Ethnic | Formal | Accessories
All practical live-demo will be conducted with professional Makeup Artists, Model(s) and Stylist
- We will produce actual images that brands produce to market their products.
- Shooting different kind of products for catalogue shoot in a plain or white background is highly challenging
- We will take real clothing products from real brands and show students how brand shoots are done for different type of products
- All practical live-demo will be conducted
- This will cover higher difficulty level of product
- We will explore a more elevated output
Understanding Subject, Make-up, Hairstyle and Styling
- Live preparation of model for a shoot
- Make-up & hairstyle guidelines
- Styling guidelines
Planning for a fashion shoot + Reference discussion
- We will learn the importance of planning over shooting
- How to plan for a shoot
- Before we start live practical session we will discuss some references
Live model e-commerce shoot – With various clothing & poses
- What kind of lighting setup is required for e-commerce photography
- Things to keep in mind during a model shoot (the do’s and dont’s)
- We will reproduce shots from real references with our model
- How to direct models for posing
- Explore different effects of lighting
- Explore different poses and how to guide a model for your shots
- Explore how changes in your subject results in changes the output
Module 5: Post-production (E-commerce Product Photography) - Session 1
Editing photos from Live e-commerce photography sessions
We’ll edit the photos from our practical demonstration sessions in accordance to the client deliverables.
- Learn important photoshop tools
- Techniques to cut-out photos
- Masking techniques
- How to shape your product and model features correctly
- Cleaning up flaws
- Cleaning up background
Module 6: Post-production (E-commerce Product Photography) - Session 2
Editing photos from Live e-commerce photography sessions
We’ll edit the photos from our practical demonstration sessions in accordance to the client deliverables.
- Photoshop techniques to edit your photos fast!
- Color correction
- Cleaning-up background
- Cleaning up fabric and texture
- Bulk editing fast
- How to create shadows
- How ro retain original shadows
Module 7: Post-production (E-commerce Product Photography) - Session 3
We’ll edit the photos from our practical demonstration sessions in accordance to the client deliverables.
- Changing lighting during post-production
- Fixing clothes patches/defects
- Adding logos/text on your product
- Changing background colors realistically
- Using AI tools to enhance your photos and speeding up your editing
- Using plugins to speed up your work
Module 8: Lifestyle Photography - Live Brand Shoot - Session 1 - Apparel/Accessories
Apparel + Accessories product Live Brand shoot
- We will take real products from real brands and show students how brand shoots are done in studio
- How to plan your lifestyle photography
- Things involved to style your scene
- Learning about color theory
- Explore different lighting, mood and setup during our practical live demos
- We will produce actual images that brands desires to market their products
- What brands/clients look for?
- How to plan shots based on brand guidelines
Lifestyle photography
- Shoot setup & preparation for lifestyle shoot
- Lighting setup for lifestyle shoot
- Photoshoot with major category of fashion category
- Styling your scene
- Planning your resources
- Criteria to choose the best shots
- Do’s and dont’s
- Industry best practices
Module 9: Lifestyle Photography - Live Brand Shoot - Session 2 - Apparel/Accessories
Apparel + Accessories product Live Brand shoot
- We will take real products from real brands and show students how brand shoots are done in studio
- How to plan your lifestyle photography
- Things involved to style your scene
- Learning about color theory
- Explore different lighting, mood and setup during our practical live demos
- We will produce actual images that brands desires to market their products
- What brands/clients look for?
- How to plan shots based on brand guidelines
Lifestyle photography
- Shoot setup & preparation for lifestyle shoot
- Lighting setup for lifestyle shoot
- Photoshoot with major category of fashion category
- Styling your scene
- Planning your resources
- Criteria to choose the best shots
- Do’s and dont’s
- Industry best practices
Module 10: Post-production (Lifestyle Product Photography) - Session 1
Editing photos from product Live Brand shoot sessions
We’ll edit the photos from our practical demonstration sessions in accordance to the client deliverables.
- Criteria to choose the best shots
- Learn important photoshop tools
- Selection techniques
- Masking techniques to cut-out photos
- Fixing shape of your subject correctly
- Color correction
- Cleaning-up background
Module 11: Post-production (Lifestyle Product Photography) - Session 2
Editing photos from product Live Brand shoot sessions
We’ll edit the photos from our practical demonstration sessions in accordance to the client deliverables.
- Speeding up your workflow with automation
- High end cloth retouching technique
- High end skin retouching of model
- How to create shadows
- How to retain original shadows
- Changing background colors realistically
- Using AI tools to enhance your photos and speeding up your editing
- Adding logos/text on your product
- Adding realistic elements in your products
- Adding realistic elements in your products using AI
Module 12: Campaign shoot - Session 1
Apparel + Accessories product Live brand shoot
- We will take real products from real brands and show students how brand shoots are done for different type of products
- How to plan your creative shoot
- Things involved to style your scene
- Attention to techicality and details
- Learning about color theory
- Post-production planning
- Photo-manipulation
- All practical live-demo will be conducted
- We will explore different lighting setup during our practical live demos
- We will produce actual images that brands produce to market their products
Live branded products creative shoots with model
- Shot visualization & ideation
- Sketching your concept
- Scene creation
- Shot technical and resource planning
- Playing with light modifiers
- Model makeup, expressions, pose, styling guide
- Applying action and drama in your shot
- What brands/clients look for?
- How to plan shots based on brand guidelines
- Do’s and dont’s
- Industry best practices
Module 13: Campaign shoot - Session 2
Apparel + Accessories product Live brand shoot
- We will take real products from real brands and show students how brand shoots are done for different type of products
- How to plan your creative shoot
- Things involved to style your scene
- Attention to techicality and details
- Learning about color theory
- Post-production planning
- Photo-manipulation
- All practical live-demo will be conducted
- We will explore different lighting setup during our practical live demos
- We will produce actual images that brands produce to market their products
Live branded products creative shoots with model
- Shot visualization & ideation
- Sketching your concept
- Scene creation
- Shot technical and resource planning
- Playing with light modifiers
- Model makeup, expressions, pose, styling guide
- Applying action and drama in your shot
- What brands/clients look for?
- How to plan shots based on brand guidelines
- Do’s and dont’s
- Industry best practices
Module 14: Post-production (Campaign shoot) - Session 1
We’ll edit the photos from our practical demonstration creative photography sessions in accordance to the client deliverables.
- Realistic subject clean-up technique
- Selection techniques
- Masking techniques
- Color correction
- Exposure correction
- Applying color theory
- Using plugins to speed up your work
- Advanced editing techniques for compositing
- Photo manipulation
- AI + product photography
- Lighting manipulation in post-production
- Adding realistic elements in your products
- Adding realistic elements in your products using AI
- Changing element colors realistically
- Using various plugins to speed up your editing process
- Shadow correction & manipulation
- Cleaning up reflections
- Creating realistic reflections
- Adding logos/text on your product
- Lighting manipulation in post-production
Module 15: Post-production (Campaign shoot) - Session 2
We’ll edit the photos from our practical demonstration creative photography sessions in accordance to the client deliverables.
- Realistic subject clean-up technique
- Selection techniques
- Masking techniques
- Color correction
- Exposure correction
- Applying color theory
- Using plugins to speed up your work
- Advanced editing techniques for compositing
- Photo manipulation
- AI + product photography
- Lighting manipulation in post-production
- Adding realistic elements in your products
- Adding realistic elements in your products using AI
- Changing element colors realistically
- Using various plugins to speed up your editing process
- Shadow correction & manipulation
- Cleaning up reflections
- Creating realistic reflections
- Adding logos/text on your product
- Lighting manipulation in post-production