COURSE OVERVIEW
Photographers often face trouble to find clients or to find clients who pays well. Career in photography is 40% creativity and 60% business. In this course of ‘Business of photography’ we will look at the most important side of photography i.e. growing your career into a well-paying job.
Learn how to position yourself in the market, quote the right price, improving your sales and negotiation skills. Learn how to market online and increase client conversions.
Also, learn how to manage your time effectively, making growth strategy and manage your team and finances.
Duration: 6 weeks
Classes: Weekend Classes [2.5 hours per class]
Age group: 16 and above
Ideal for:
- Freelance photographers who want to learn the photography business
- Photography team/Studios who wants to manage their business effectively to generate steady and constant revenue
COURSE MODULES
COURSE MODULES
Module 1: Foundation of business
Basics of business
Exploring your services
Investment & returns
Planning and strategy of growth
Module 2: Sources of income & Pricing
How to beat the competition
Exploring sources of income
Learning how to price your services
Strategy to raise your prices
How pricing works for an agency vs freelancer
Module 3: Growth, conversions & upgrade
Marketing your photography
Learning how to convert your client with 80% & above CR
How to network with people
Upgrading (skill, knowledge, equipments)
Hiring full-time vs freelancer
Module 4: Online marketing & Branding
Website building
Traffic generation & SEO
Social media marketing
Branding
Module 5: Client Sales Skill
Presentation
Sales skill
Negotiation skill
Pre & post sales services
Client retention
Step-by-step formula to climb up the ladder for bigger projects
Module 6: Other aspects of business
Finances
Operations
Logistics
Team building & management
Project management
Time management